Last updated: September 2026
Made by Federica is the trading name of Federica Donald, a sole trader based in Woking, Surrey. I'm responsible for the personal details you share through this website, and I'm the one who reads them. You can reach me at hello@madebyfederica.co.uk or on 07942 985 427.
I only collect what you send me, plus analytics if you say yes to cookies. I don't sell your data, and I only send the newsletter to people who sign up for it.
| What | Why | Legal basis | How long I keep it |
|---|---|---|---|
| EnquiriesWhen you use an enquiry form, ring, email, message me on WhatsApp or book a call. Your name and email, and anything else you choose to give me, like your phone number, business, website and message. Forms also send the page you sent it from, the website that sent you here and any campaign tags in the link. | To reply and give you a quote | Legitimate interests, and steps before a contract | Up to 2 years after we last spoke, unless you become a client |
| Free website checkYour website address, your email and, if you give it, your name, plus the same page details as above. | To record your video and send it to you | Legitimate interests (you asked for it) | Up to 2 years |
| AI visibility scoreYour email and website address. My server reads your homepage, robots.txt and llms.txt to work out the score, and I check by hand how AI tools describe your business. | To send you the score and the follow-up check | Legitimate interests (you asked for it) | Up to 2 years |
| NewsletterYour email address. You confirm it by clicking a link before you're added. | To send the newsletter | Consent | Until you unsubscribe |
| £99 templatesYour email address. GoCardless collects your name and bank details on its own payment page, and I never see your bank details. The download link I email you works for 14 days. | To take payment and send your download | Contract, and my legal duty to keep tax records | 6 years |
| ClientsThe details, words, photos and files you share for your project, and your invoices. | To do the work and keep tax records | Contract, and my legal duty to keep tax records | 6 years after the project ends |
| Analytics, if you accept cookiesWhich pages you visit and links you click, your device and browser, your approximate location and how you found the site. This goes to Google Analytics, Google Ads (to count which ads lead to an enquiry) and PostHog, on its EU servers. | To see which pages and ads help people get in touch | Consent | As set in each tool. Cookie lengths are on the cookie page |
| Before you chooseGoogle receives basic signals without cookies, and PostHog counts visits without storing anything on your device. Nothing is stored until you accept. | Basic measurement of visits | Legitimate interests | As set in each tool |
These services handle your details on my behalf, and only to provide their service to me.
| Service | What it does |
|---|---|
| Vercel | Hosts this website |
| Resend | Sends form submissions to my inbox, and download links to buyers |
| Hostinger | My email inbox |
| MailerLite | Sends the newsletter |
| GoCardless | Takes payment for the templates |
| Analytics, Ads conversion counting and Tag Manager | |
| PostHog | Website analytics, on EU servers |
| Cal.com | Booking, if you book a call with me |
| Messaging, if you message me there |
Some of these are US companies. Where your details leave the UK, they're protected by the UK–US data bridge or standard contract clauses, as each provider sets out in its terms.
You can ask me for a copy of the details I hold about you, and ask me to correct them, delete them, stop using them or send them to you in a format you can take elsewhere. You can object to how I use them, and you can withdraw consent at any time. For cookies that's the Cookie settings button below, and for the newsletter it's the unsubscribe link in every email.
Email me and I'll reply within one month. If you're not happy with how I've handled your details, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
The cookie page lists every cookie this site uses and how long each one lasts. You can change your choice at any time.
If I change how I handle your details, I'll update this page and the date at the top.
If you have a question about your details, email hello@madebyfederica.co.uk or call 07942 985 427.