Recent work · all of it
Things I’ve made, and why.
Real client sites, self-initiated concepts and the case studies behind the stranger decisions. Different kinds of proof, shown together.
Nothing fictional is passed off as client work. Every card tells you exactly what it is.
Private dentistry
Lumen Dental House
A modern dental practice built around complete fees, accountable clinicians and a calmer route to consultation.
Wellness · Surrey
Meraki Wellness
A fast, editable home for classes, writing and testimonials. The owner manages it without calling a developer.
Wimbledon ’26
The only brand in sport that whispers
A finals-weekend experience that starts in the queue at 5am. The thinking behind making restraint do the work.
Independent software studio
Voss Labs
Four shipped apps and more than a million downloads, presented as evidence instead of a generic agency pitch.
Strength club
FOUNDRY
Today’s classes, honest prices and a first session someone can book before the nerves win.
Silverstone ’26
A Grand Prix page with no images
Every visual is code: the track, the start lights, the lot. Why that constraint made the experience faster.
Private healthcare
Alder House Clinic
Every fee published and booking that works at 11pm, for the patient who decides at midnight and never rings back.
Buyer research · Surrey
Hush Climate
The company is fictional. The homeowner research, objections and trust architecture behind the page are real.
Construction
Hartwood & Sons
Twenty years of finished work turned into a project trail homeowners can inspect before asking for a quote.
SaaS product
Slotwise
A scheduling product visitors can try before signing up, with the workflow doing more persuasion than the copy.
Every concept is working code. Client work is labelled. Case studies explain the decisions behind the build.
Your project belongs here next
Give me your awkward problems.
Tell me what customers need to understand, where they hesitate and what the website needs to make happen. I’ll work out the right build.