The Build · £2,950, fixed · up to twelve pages
That's how a garden, an extension or a kitchen gets bought now. Not on price. On who looked like they'd do it properly. I write, design and build the site that wins that evening, then watch it for thirty days. One price, no VAT to add, about two hours of your time.
The £250 Strategy Session comes off it. Half to start, half when you've approved the design.
Not sure yet? Fifteen minutes on the phone, free, no plan at the end.
You visited, measured, sent a proper quote. Then nothing. They were never going to pick you. They decided on the sofa three nights earlier, when your site looked like a £500 template and the other one didn't.
The form works. It brings in a patio for £3,000 and a 'rough idea of price' for a loft. The £40,000 garden went to the designer whose site said, plainly, that £40,000 gardens are what she does.
The last designer sent a link and a spreadsheet: 'just fill in the words for each page'. It's been open on your laptop for eleven months. You're on site. Writing about yourself was never going to happen.
Before this I was Lead UX Engineer at IBM, the person who works out why people do or don't click. The job isn't decorating a page. It's working out what your customer has to believe before they call, then building the thing that makes them believe it.
Who the site is for, what they check, why they hesitate, what has to change first. You get it in writing within three working days. If we stop there, you keep the plan and the £250 stands on its own.
Forty minutes of you talking about the work. I turn it into up to twelve pages, in your voice, pitched at the person with £40,000. You read them and tell me what's wrong. That's most of your two hours.
Two directions first, you pick one. Then the whole design before the second payment, with two rounds of changes. If it's still wrong, your deposit comes back less £250 and you keep the files.
Fast on a phone, easy for Google to read, a form that reaches you and not a spam folder. Then a month of checking the search traffic and fixing anything that moved.
Six things have to be true for the £40,000 customer to call. The build is arranged around them.
Pages built for the searches people in your area make. Ten searches agreed and recorded before launch. If organic traffic to your top pages is down at day thirty, I keep working, free, until it isn't.
A portfolio arranged by kind of job and kind of budget. And a shot list for your phone, or a photographer briefed by me, so the pictures look like the money.
Words that sound like you on a good day, pitched at the person about to spend, on a design that matches.
Who they'll deal with, how a job runs, what other clients said, and the accreditations that matter in your trade: FMB, TrustMark, RIBA, the Society of Garden Designers. The checks a careful buyer makes before ringing.
One clear next step on every page, a form that works with a thumb, and a way for you to see which enquiries the site brought in.
Domain, files and logins in your name in week one, before I design anything. Built on Next.js and hosted on Vercel; any developer can pick it up, nothing is tied to me.
I used to publish 'from' prices. A floor is a promise that the real number will be higher, and it makes you do the scoping on a sales call. So I scoped the build once, properly, for businesses where one job is worth thousands, and put one number on it. If a project takes me longer than I guessed, that's my problem.
Half to start, half when you've approved the design. Not on launch: on approval, so you've seen the whole thing before the second payment leaves your account.
Founding clients: the first three builds get the first year of Support free, in return for a case study and a filmed testimonial.
Run it on your own numbers. If one job is worth a few hundred pounds, this isn't the right spend, and I'll say so on the call.
“From the initial consultation to the delivery, Federica was professional, responsive, and attentive to every detail. She took the time to understand my requirements and turned the website to look modern, be user friendly and work flawlessly.”
£2,950, fixed, with no VAT to add. Half to start, half when you've approved the design. The £250 Strategy Session comes off the first half.
No. We talk for forty minutes and I record it. I write every page from that conversation, you read them and tell me what's wrong. Your side of the whole project is about two hours after the session.
Live three weeks from the day the words are signed off, and it goes in the contract. I aim to have the words to you inside a week of our conversation.
Evenings and Saturdays are fine. The ninety-minute session and the forty-minute recording both work on the phone from the van, as long as it's quiet.
You get a shot list for your phone for the next three jobs: what to shoot, when, from where. If the budget stretches, a half-day photographer briefed by me. Bad photos are the one thing I can't write around, so we sort them first.
Three things in the contract, not on a web page: ownership in week one, search traffic at thirty days or I keep working free, and the right to walk away at the design stage with your deposit back less £250. Walk away then and the whole thing has cost you £500: £250 for a plan you keep and £250 for the design work.
Ten searches are agreed and recorded before launch. Every old URL is redirected one-to-one. I send a Search Console report on launch day and at thirty days. If organic traffic to your top pages is down, I keep working, free, until it isn't. That excludes Google algorithm updates and changes made after handover.
Next.js, hosted on Vercel, with an editing area for the things that change. Any developer can pick it up. Nothing is proprietary to me, and the logins are yours from week one.
You know my dates away in advance. Hosting runs on Vercel and doesn't depend on me being at a desk. Support is same-day on weekdays, not 24/7. And because everything is in your name, any developer can carry on if I'm not there.
Thirty days of me watching the search traffic are included. After that, Growth at £199 a month runs your Google profile, collects reviews and sends you a report each month on what came in. It isn't required, and it cancels any time.
Not sure it needs rebuilding?
If the site works and only the words and the enquiry path are wrong, The Fix does that on the site you have, for £1,250.
Ninety minutes on the business, a written plan within three working days, £250 that comes off the £2,950 if we go ahead. If the plan says the site doesn't need rebuilding, that's what it says.