Concepts · five industries, five full builds
Nobody hands you their clinic, gym or dental practice as a playground, so I invented five businesses and built each one the site it deserves. Every page here is live code, designed end to end, grounded in research on what that industry's customers look for. Open any of them and press “see the thinking” to read why each decision earns its place.
01 · Private healthcare
Every fee published. Booking that works at 11pm. A site built for the patient who decides at midnight and never rings back.
Enter the clinic →
02 · Fitness & strength
Today's classes on the homepage, prices with no small print, and a first session you can book before the nerves win.
Enter the club →
03 · SaaS web app
A product you can click before you sign up, pricing on the page, and not a Linear clone in sight.
Enter the product →
04 · Builder & construction
Twenty years of finished jobs a homeowner can walk through, before and after, long before they pick up the phone.
Enter the site office →
05 · Private dentistry
Clear treatment fees, calm answers and a consultation request completed before a nervous patient changes their mind.
Enter the practice →
Why concepts
A portfolio shows what past clients paid for. A concept shows what you could have. No brief, no budget ceiling, no committee: each of these is the answer to “what would you do with my industry?”
All real code
These aren't mockups or AI images of websites. They're built pages running in your browser right now: working booking flows, live timetables, interactive demos. The fictional teams' portraits are AI-made; the code is hand-built. View source if you like.
Your industry next
If your business is close to one of these, the thinking transfers. If it isn't, the consultation is free and I'll tell you what I'd build instead. Fixed price, no jargon, you own it outright.
Get in touch
A few lines is plenty. I'll reply within 24 hours with a couple of questions or a time to chat. There's no charge for that.
If a Facebook page or a simple builder is honestly enough for you, I'll tell you.