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Logo and brand basics
£200
A logo you'll be happy to put on a van, a sign or a business card.
Right if you already have a website, or you'll get one later.
Logo and branding for small businesses · Surrey
Look established, and be recognised everywhere people find you.
People decide whether to trust a business before they've spoken to it. For £200 I design your logo, colours and fonts so your Google profile, Instagram, sign and website all look like the same business.
- 2 to 3 logo ideas
- Colours and fonts
- Same look everywhere
- Every file, yours
- 5.0 from 2 Google reviews (opens in a new tab)
- I reply within 24 hours
- Half now, half when you're happy
Need a website too? A logo and a four-page website together is £450.
“She took the time to understand my requirements and turned the website to look modern, be user friendly and work flawlessly.”
Why your brand matters more now
Logo generators and templates mean a decent-looking logo now costs almost nothing, so more small businesses end up looking alike. What's hard to get is a look people recognise as yours, used the same way on your Google profile, website, Instagram and shopfront. That's what makes people remember you, trust you and find you again.
People judge fast
People decide whether a business looks trustworthy within a fraction of a second of seeing its website, long before they read a word.
Source: Lindgaard et al., 2006Being recognised wins
People mostly choose businesses they recognise. Using the same logo, colours and fonts everywhere is how a small business builds that.
Source: Ehrenberg-Bass InstituteTemplates aren't yours
Canva says a logo made from its templates can't be registered as a trade mark, because anyone else can use the same parts.
Source: Canva Help CentreSearch looks for it too
Google asks that your Business Profile matches how your business looks in the real world. A consistent name and look help people, and search tools, see one real local business.
Source: Google Business Profile help
Who this is for
Right for you if
- You're starting out and want to look established from the first day.
- Your Instagram, Google profile and sign all look a bit different from each other.
- You made a logo in Canva or with an AI tool, and it doesn't feel like yours.
- You want to charge properly, and look like a business that does.
Probably not right if
- You're an established company that needs a full rebrand across lots of sites and staff. I'll give you a fixed quote for that instead.
- You need the name protected. That's a trade mark, registered with the UK Intellectual Property Office.
- You already have a logo you love and need a website. The £300 website is the one for you.
What you get for £200
Your brand is more than the logo. It's the logo, the colours, the fonts and how you use them together, so everything you put out looks like you.
Idea 1Classic and calm
A simple wordmark that looks right on a shopfront or a card.
Idea 2A badge
A round mark that works on bags, stickers and a profile picture.
Idea 3Warm and friendly
Rounded letters and a hand-drawn sprig, for a neighbourhood feel.
Included
- 2 to 3 logo ideas to choose from
- Two rounds of changes
- Colours and fonts that go with it
- A one-page brand sheet
- Profile images for Instagram, Facebook and Google
- Every file format you'll need
Not included, and what it costs
- Printing
- Your printer or signwriter quotes for that. I send them print-ready files
- Registering a trade mark
- Through the UK Intellectual Property Office, from £205
- A website
- £300 on its own, or £450 for the logo and website together
Pay half to start. The second half is only due when you're happy with the final logo.
How it goes
1 · Day 1
We talk
- Me
- I ask about your business, your customers and what you want people to feel when they see your name.
- You
- Half an hour on the phone or a video call. Bring anything you like the look of.
2 · About a week
Two or three ideas
- Me
- I design different directions, not three versions of the same thing.
- You
- Pick one, or tell me what you like about each.
3 · A few days each
Two rounds of changes
- Me
- I refine it, and I'll tell you if something won't work on a sign or a phone screen.
- You
- Tell me what to change.
4 · The end
Everything is yours
- Me
- I send every file, a one-page brand sheet and your profile images.
- You
- Pay the second half, once you're happy.
Brands I've designed
These are practice brands, not real businesses. I make them to try out ideas for the kind of businesses I work with. Each one has a name, a logo, colours and a working website you can click around.
Two ways to do it
Logo and website
£450
For a new business. A logo, colours and a four-page website that all match.
Right if you're starting out and need both. You only explain your business once.
A website on its own is £300.
Who you'll be working with
I'm Federica. I spent eight years as an engineer and product manager, including leading UX work at IBM. The job was working out what people need from a screen and making it easy for them to act. Now I do that for new businesses in Surrey. My portfolio is small because the business is new. The experience behind it isn't.
Why it costs what it does
I work on my own from home in Woking, so there's no agency overhead. You get two or three ideas rather than twenty, because a few well-made directions are more useful than a pile of random ones. I'm also building my portfolio. What doesn't get cut is the thinking, the two rounds of changes and the files.
See the practice brands I've designed“From the initial consultation to the delivery, Federica was professional, responsive, and attentive to every detail. She took the time to understand my requirements and turned the website to look modern, be user friendly and work flawlessly. Communication was excellent throughout the process, and any changes or questions were handled quickly and efficiently. I'd highly recommend this service to anyone looking for a high-quality website and a reliable service.”
What I did. I built the website for a wellness studio in Surrey. The owner updates the classes, the blog and the reviews from a simple dashboard.
“I asked Fed to fix my website as it looked very bad on mobile, she went above and beyond and modernised it all, I would definitely recommend her professionalism and transparency through the whole process!”
What I did. A software studio asked me to fix a website that looked bad on phones. I rebuilt it.
Questions
Is branding more than a logo?
Yes. The logo is the mark itself. Your brand is the logo plus the colours, the fonts and how you use them together, so your van, your website, your Google profile and your Instagram all look like the same business. If you want the words and a website to match, that's the £450 logo and website.
Do I own the logo?
Yes, completely. You get every file, and you can use them however you like, with any printer or designer, forever.
What files do I get?
Files for printers and signwriters, files for your website and social media, and versions in colour and in black and white. You also get a one-page brand sheet with your colours and fonts, and profile images for Instagram, Facebook and Google.
What if I don't like any of the ideas?
The two or three ideas are deliberately different, so there's usually something to build on. If none of them feels right, tell me what's missing and we use the two rounds of changes to get there. The second half is only due when you're happy.
How long does it take?
About a week from our chat to the first ideas, then a few days for each round of changes.
Could I use Canva or an AI logo maker?
You could, and for testing an idea that's fine. Thousands of other businesses start from the same templates, so it's hard to look like yourself, and Canva says logos made from its templates can't be registered as a trade mark. Whether you can own an AI-generated logo is unclear, so for anything important, ask a trade mark attorney. A logo made for you comes with the colours and fonts to match, and it's yours.
Do I need to register a trade mark?
You don't have to, but it's worth thinking about once the business is going. It's done through the UK Intellectual Property Office and costs from £205. I can't give legal advice, so for anything complicated, speak to a trade mark attorney.
Tell me about your business
It comes straight to me, and I reply within 24 hours. A few lines is plenty.
Or, if you'd rather
Already have a site? I'll look at it for free.