Website Template — self-hosted
The Coach Website Kit
Built around one job: getting discovery calls booked.
£99
One-off payment — HTML, CSS and guides, yours to keep. You host it yourself; see what that involves below.
What you're getting
One button, everywhere, and every price on the page. Built for coaches and consultants who want calls booked, not browsers.
The example site is Ellen Marsh, a fictional business coach. Everything it says is the kind of thing your site should say, with your details in place of theirs.
What this requires from you
Read this before you buy.
This is a self-hosted template, not a hosted service. No calls, no setup, no hosting and no support from Federica are included at this price. Buying it gets you the files and guides — getting a live website is on you. Here's exactly what that means:
- •A domain name — About £10 a year from a registrar like Namecheap or 123 Reg. You buy and own this, not Federica.
- •Free hosting, set up by you — Netlify's free tier works. The launch checklist in the kit walks through connecting your domain to it, step by step.
- •Your own edits — Swap the example text and photos for yours using the built-in editor. No code, but nobody does it for you.
- •A form handler for enquiries — A free Formspree account (or similar) so your contact form actually sends you emails. Covered in the launch checklist.
If you get stuck, Website Rescue is £40/hour — billed separately, not included. Only buy this if you're comfortable following written instructions.
What's inside
- •Homepage — Every part you should change is marked with an EDIT comment.
- •Work with me page — Your offers, what's included, prices, and who it's not for.
- •Contact page — Book-a-call page plus a two-minute enquiry form.
- •Copy guide — How to write coach copy that sounds like a person: positioning, results, pricing.
- •Launch checklist — Domain, free hosting, booking link, enquiry form, LinkedIn. One afternoon.
Good for
- •Business and life coaches
- •Consultants
- •Solo practitioners selling their time
Common questions
How do I edit it?
Open the homepage file in your browser. Click Edit text in the bottom-right corner, click any text on the page and type over it, then download the updated page and drop it back into the folder. No code.
Where do I put it once it's edited?
Anywhere. Free hosting on Netlify is the simplest route, and it's covered step by step in the launch checklist that comes with the kit. Connecting your domain is on you.
What if I get stuck?
The guides cover setup, forms, Google Business Profile and updating content later, but there's no support included at this price. If you'd rather someone just do it for you, Website Rescue is £40/hour, or tell me about your project and I'll build it properly.
Do I own it?
Yes. It's a one-off payment for the files. No subscription, no licence to renew, no builder account to keep paying for. Hosting is a separate cost you arrange yourself, typically free on Netlify.
Get The Coach Website Kit
£99, one-off. Includes lifetime access to the files and guides. Self-hosted — see above for what that means.