Website Template — self-hosted
The Coach Website Kit
Built around one job: getting discovery calls booked.
£99
One-off payment — HTML, CSS and guides, yours to keep. You host it yourself; see what that involves below.
Homepage
Work with me page
What you're getting
One button, everywhere, and every price on the page. Built for coaches and consultants who want calls booked, not browsers.
The example site is Ellen Marsh, a fictional business coach. Everything it says is the kind of thing your site should say, with your details in place of theirs.
What this requires from you
Read this before you buy.
This is a self-hosted template, not a hosted service. No calls, no setup, no hosting and no support from Federica are included at this price. Buying it gets you the files and guides — getting a live website is on you. Here's exactly what that means:
- •A domain name — About £10 a year from a registrar like Namecheap or 123 Reg. You buy and own this, not Federica.
- •Free hosting, set up by you — Netlify's free tier works. The launch checklist in the kit walks through connecting your domain to it, step by step.
- •Your own edits — Swap the example text, photos and colours for yours using the editor built into every page. No code, but nobody does it for you.
- •A form handler for enquiries — A free Formspree account (or similar) so your contact form actually sends you emails. Covered in the launch checklist.
If you get stuck, Website Rescue is £40/hour — billed separately, not included. Only buy this if you're comfortable following written instructions.
What's inside
- •Built-in editor — Open any page from your computer and edit it in the page itself: type over the text, click a photo to swap in your own (resized automatically), set your colours, remove sections you don't need and copy repeating rows, numbering kept in step, then download. No code, no builder account.
- •Homepage — Your promise, who you work with, kind words, and one clear call to book.
- •Work with me page — Your offers, what's included, prices, and who it's not for.
- •Contact page — Book-a-call page plus a two-minute enquiry form.
- •Copy guide — How to write coach copy that sounds like a person: positioning, results, pricing.
- •Launch checklist — Domain, free hosting, booking link, enquiry form, LinkedIn. One afternoon.
Good for
- •Business and life coaches
- •Consultants
- •Solo practitioners selling their time
£99 once, or renting forever?
A personal plan on a builder like Squarespace or Wix runs about £16 a month once you take payments or need a proper domain. It adds up quietly, and you still don't own anything at the end of it.
| This kit | A typical builder | |
|---|---|---|
| Cost to start | £99 | £16/month |
| Year one | £99 total | £192 |
| Year three | £99 total | £576 |
| Who owns the files | You do | The builder does |
| What happens if you stop paying | Nothing. It's already yours. | The site comes down. |
Builder prices checked July 2026, based on published personal-plan pricing. Yours may vary, and commerce plans cost more.
Refund and licence
Licence
Buy it once and use it for one business on one live website. The files are yours to edit and keep. Please don't resell or redistribute the kit itself.
Refunds
If something's genuinely wrong with the files and I can't fix it, email within 14 days and I'll refund you. It's a digital download you can open and copy the moment it lands, so I can't refund simply for a change of mind once you've downloaded it.
Common questions
Can I try it before I buy?
Yes. There's a live demo of this exact kit: open it, click Edit this page and change the words, swap a photo, pick your colours. What you try is what you get.
What if the layout doesn't fit my business?
In edit mode you can copy a block to add more, another offer or step, remove ones you don't need (no three-step method? drop a step, or the whole section), all in the page with no code. Anything you remove waits in the Add section button so you can bring it straight back, and the kit throws in a couple of optional extras there too, an FAQs block and a free-resource call to action among them, if you fancy more than you started with. The numbering keeps itself in order. If you ever want to start over, the original files are untouched in your kit folder.
How do I edit it?
Open any page in your browser and click Edit this page in the bottom-right corner. Click any text, including your offers and prices on the Work with me page or the discovery-call booking link, and type over it, then download the updated page and drop it back into the folder. No code, no builder account, nothing to install.
Can I use my own photos?
Yes. In edit mode, click any photo (or grey placeholder) and choose a picture from your computer. It's resized for the web automatically, so a phone or camera photo is fine. No exporting, no image folders.
Can I change the colours?
Yes. The editor has a Colours panel for the accent and the background (plus ink where the design uses it), so the template can match your brand instead of the example coach. The matching shades follow automatically, and you set the same colours on each page and download.
Where do I put it once it's edited?
Anywhere. Free hosting on Netlify is the simplest route, covered step by step in the launch checklist that comes with the kit. Connecting your domain is on you.
What if I get stuck?
The guides cover setup, forms, your booking link and updating content later, but there's no support included at this price. If you'd rather someone just do it for you, Website Rescue is £40/hour, or tell me about your project and I'll build it properly.
Do I own it?
Yes, and that's the point. Everything on this site says don't rent your website from a builder, and this is the £99 version of practising it: a one-off payment for real files on your computer. No subscription, no licence to renew, nothing that disappears when you stop paying. Hosting is a separate cost you arrange yourself, typically free on Netlify.
Get The Coach Website Kit
£99, one-off. Includes lifetime access to the files and guides. Self-hosted — see above for what that means.
Still deciding? Try the live demo
Rather have it set up, hosted and looked after for you? Template Hosting is from £25/month with the template included, and you still own the files.