The Fix · £1,250, fixed · on the site you have
It loads, it looks tidy, somebody did a decent job. And it says nothing that would make a careful buyer pick you over the other two tabs. I rewrite the five pages that decide it and rework the first screen and the enquiry path, on the site you already have.
The £250 session is inside the price. About a month from our first conversation to live.
Not sure yet? Fifteen minutes on the phone, free, no plan at the end.
The home page says you do everything for everyone. A homeowner with a £30,000 garden reads that as 'nobody in particular'. Your best jobs aren't mentioned once.
The phone rings, and it's a fence panel and a 'ballpark for a loft'. The site is filtering the wrong way. The good jobs never got as far as the form.
Nothing says what you charge, what happens after they enquire, or who they'd be dealing with. So they don't enquire. They ring the firm whose site answered those three questions.
The £30,000 buyer reads the first sentence and thinks: that's me. The £300 job reads it and moves on, and stops filling in your form.
Five pages that sound like you, say what you charge, and answer the three questions people ring about.
One next step on every page and a form that reaches you. Live ten working days after you sign the words off.
A one-page note on what came in and what to do next, whether or not that's with me.
The site isn't the problem. What it says, to whom, and where it sends them is. That's a two-week job, not a rebuild.
Ninety minutes on the business and the customer. A written plan within three working days. If the plan says the platform itself is the problem, it says Build instead, and the £250 moves across.
Home, the service that makes you the most money, about, work, contact. From one recorded conversation with you, in your voice, pitched at the buyer with £30,000.
Same platform, mostly the same look, a different first screen, and a way to get hold of you that works with a thumb.
Analytics, form and call tracking, and a check at day thirty on what the site brought in.
£250 for the session, then £375 to start and £625 when the words are signed off. If the session shows the site needs rebuilding, the £250 comes off The Build instead and you owe nothing for The Fix.
It isn't a cheaper website. It's a different job: the site you have, saying the right things, to the right person.
Founding clients: the first three get the first year of Support free, in return for a case study and a filmed testimonial.
Run it on your own margin. If one job is worth a few hundred pounds, this isn't the right spend and I'll say so on the call.
“I asked Fed to fix my website as it looked very bad on mobile, she went above and beyond and modernised it all, I would definitely recommend her professionalism and transparency through the whole process!”
Yes. I edit what you have. If the platform is fighting us, the plan will say so and we talk about The Build. The £250 moves across.
Because a site that works and says the wrong things is a two-week fix, not a £2,950 job. I'd rather sell you the small one when the small one is right.
About a month from our first conversation. Three working days for the plan, about a week for the words, then ten working days from sign-off to live.
The first screen and the enquiry path, yes. The rest keeps its look unless the words demand a change. This isn't a redesign.
Ninety minutes for the session, one forty-minute recorded conversation, your logins, and an hour to read the pages. Evenings and Saturdays are fine.
Then the plan says so, and you've paid £250 for the answer rather than £1,250 for a fix you didn't need.
If the site is the problem, not the words
Slow, rented, broken on a phone, or built for a business you no longer are: that's The Build, £2,950.
Ninety minutes, a written plan in three working days, £250 that's already inside the price.