Website Template — self-hosted
The Therapy & Counselling Kit
Built for the person reading it at 2am, not for the directory.
Homepage
What to expect page
What you're getting
No testimonials, no outcome claims, no book-a-call barrier. Registration, fees and what a first session is actually like, on the page, with crisis numbers on every page.
The example site is Naomi Ashcroft, a fictional Farnham counsellor. Everything it says is the kind of thing your site should say, with your details in place of theirs.
What this requires from you
Read this before you buy.
This is a self-hosted template, not a hosted service. No calls, no setup, no hosting and no support from Federica are included. Getting a live website is on you. Here's exactly what that means:
- •A domain name — From a registrar like Namecheap or 123 Reg. You buy and own this, not Federica.
- •Free hosting, set up by you — Netlify's free tier works. The launch checklist in the kit walks through connecting your domain to it, step by step.
- •Your own edits — Swap the example text, photos and colours for yours using the editor built into every page. No code, but nobody does it for you.
- •A form handler for enquiries — A free Formspree account (or similar) so your contact form actually sends you emails. Covered in the launch checklist.
If you get stuck, Website Rescue is available — billed separately, not included. Only buy this if you're comfortable following written instructions.
What's inside
- •Built-in editor — Open any page from your computer and edit it in the page itself: type over the text, click a photo to swap in your own (resized automatically), set your colours, remove sections you don't need and copy repeating rows, numbering kept in step, then download. No code, no builder account.
- •Homepage — Your photo or a quiet cover, what people bring, how you work, fees, and one calm way to get in touch.
- •What to expect page — The first session, confidentiality and its limits, fees and concessions, how counselling ends.
- •Issue page — A worked anxiety page to duplicate for grief, couples or trauma. This is what people search for.
- •Contact page — A short message form that asks for nothing you'd rather say in person.
- •Privacy notice — Written for a practice holding health information: notes, retention, confidentiality limits, the ICO route.
- •Copy guide — How to write it without tripping the BACP, UKCP and CAP boundaries, and why testimonials are left out.
- •Launch checklist — Domain, free hosting, form, directory listings, Google Business Profile. One afternoon.
Good for
- •Counsellors and psychotherapists
- •Trainee and newly qualified therapists
- •Anyone leaving a directory-only listing
Refund and licence
Licence
Buy it once and use it for one business on one live website. The files are yours to edit and keep. Please don't resell or redistribute the kit itself.
Refunds
If something's genuinely wrong with the files and I can't fix it, email within 14 days and I'll refund you. It's a digital download you can open and copy the moment it lands, so I can't refund simply for a change of mind once you've downloaded it.
Common questions
Can I try it before I buy?
Yes. There's a live demo of this exact kit: open it, click Edit this page and change the words, swap a photo, pick your colours. What you try is what you get.
Is it written to keep me the right side of my professional body?
That shaped the whole kit. There is no testimonial section anywhere, because UKCP bans client testimonials in advertising and BACP treats asking a client for one as a question of undue influence. There are no outcome claims or recovery statistics either, since the CAP advertising rules expect robust evidence for anything that reads as a treatment claim. What the kit gives you instead is registration, insurance, supervision, fees and what actually happens in a first session, which is what people are looking for anyway. The copy guide explains each boundary so you know why a section is shaped the way it is.
What about someone who lands on the site in crisis?
Every page carries a help-now band with Samaritans, NHS 111 and 999, and a line saying you are not an emergency service and do not monitor messages overnight. It cannot be removed in the editor. It is the one part of the design that is not yours to change.
What if the layout doesn't fit my practice?
In edit mode you can copy a block to add more, another fee row, another question, remove ones you don't need, and delete a whole section, all in the page with no code. Anything you remove waits in the Add section button so you can put it back, and the kit ships a couple of optional extras there too, walk and talk sessions and a training and background block among them. If you ever want to start over, the original files are untouched in your kit folder.
I don't want my face on the internet. Is that a problem?
No. The photograph at the top of the home page has a one-click swap to a quiet cover instead, a room, a window, a path, whatever you are comfortable with. It keeps the same layout, so nothing looks like it is missing.
Does it cover an issue page like anxiety counselling?
Yes, and that is where most of the searching happens. The kit includes a worked anxiety page you can duplicate for grief, couples, trauma or whatever you work with, so you can rank for the phrases people actually type instead of hoping one page covers everything.
How do I edit it?
Open any page in your browser and click Edit this page in the bottom-right corner. Click any text, your fees, your register wording, your name, and type over it, then download the updated page and drop it back into the folder. No code, no builder account, nothing to install.
Can I change the colours?
Yes. The editor has a Colours panel for the accent and the background, so the site can match how you present your practice instead of the example counsellor. Set the same colours on each page and download.
Is there a privacy notice? I hold health information.
The kit includes one, written for a counselling practice: enquiries, session notes, what you must break confidentiality for, how long records are kept, and the ICO complaint route. Read it line by line and make it true of how you work before you publish it. It is a starting point, not legal advice.
Where do I put it once it's edited?
Anywhere. Free hosting on Netlify is the simplest route, covered step by step in the launch checklist that comes with the kit. Connecting your domain is on you.
Do I own it?
Yes, and that's the point. A one-off payment for real files on your computer. No subscription, no licence to renew, nothing that disappears when you stop paying. Hosting is a separate cost you arrange yourself, typically free on Netlify.
Get The Therapy & Counselling Kit
£99
Still deciding? Try the live demo
Rather have it set up, hosted and looked after for you? Template Hosting is available, and you still own the files.
£99 once, or renting forever?
A personal plan on a builder like Squarespace or Wix runs about £16 a month once you take payments or need a proper domain. It adds up quietly, and you still don't own anything at the end of it.
| This kit | A typical builder | |
|---|---|---|
| Cost to start | £99 | £16/month |
| Year one | £99 total | £192 |
| Year three | £99 total | £576 |
| Who owns the files | You do | The builder does |
| What happens if you stop paying | Nothing. It's already yours. | The site comes down. |
Builder prices checked July 2026, based on published personal-plan pricing. Yours may vary, and commerce plans cost more.