I've Made £99 Website Templates. Here's Who They're For

My £99 website templates are for people who want a site they own but can't spend £300 on one yet, and who are happy to spend an afternoon setting it up. Each one is a complete website for one kind of business. You edit it in the page without code, host it free and own the files for good.

Over three years a template costs about £130 all in, against £432 to £1,044 for the Squarespace plans most small businesses use. If you'd rather have it done for you, a website from me is £300 with the words written for you.

Which templates are there?

There are six, each designed from scratch for its trade:

• The Salon Website Kit. Booking first, with the full price menu laid out so nobody has to ring and ask.
• The Accountant Website Kit. Puts a fee ledger on the first screen, because clients want to know the cost.
• The Therapy & Counselling Kit. Calm, private, and written for someone reading it late at night.
• The Coach Website Kit. Built around one job, getting discovery calls booked.
• The Trades Website Kit. Comes with a setup wizard. Fill in the boxes and download your finished site.
• The Photographer Website Kit. A gallery wall that grows as you add photos.

They're real HTML and CSS files. When you buy one, the files land on your computer and they're yours.

How does a template compare with renting a builder?

Builder prices are the published UK prices I checked on 26 September 2026, and they rise on monthly billing or with apps. Hosting for a template is free on Netlify or Cloudflare Pages, and the domain is about £10 to £15 a year. More on the wider picture in how much a website costs in the UK.

How do I edit it without a builder account?

Open any page from your own computer and an editor appears in the corner of the page.

• Click any text and type over it.
• Click any photo and choose one from your computer. It's resized for the web for you, so photos straight off your phone are fine.
• Change the accent and background colours, and the matching shades follow so the palette stays together.
• Download the page. That's your website, edited.

There's no account and no subscription. The editor is part of the files you bought, so it keeps working whether or not I'm still around.

Who are the templates for?

They suit you if:

• your budget is under a few hundred pounds,
• you run one of those six kinds of business, or something close,
• you can follow written instructions for an afternoon.

That afternoon is real. You'll register a domain, set up free hosting and connect the enquiry form, with a launch checklist walking you through each step.

They don't suit you if you need bookings taken, stock sold or anything else a simple site can't do. That's a bigger job, and I quote a fixed price after a free chat. They also don't suit you if the setup afternoon fills you with dread.

What if I'd rather not do any of it?

Then a template is the wrong buy. I'll build you a four-page site for £300, with the words written from a conversation with you, the domain and hosting set up in your name, and your Google Business Profile done. If you're starting out, a logo and website together is £450.

Why would someone who says "own your site" sell templates?

Because owning your site was never about how much you spend. It's about whether what you paid for is yours. These templates are the cheapest way I know to get a fast site, made for your trade, that nobody can take away or put the price up on next year.

Have a look at the six templates. If you're not sure one fits your business, email hello@madebyfederica.co.uk and describe what you do. If the answer is "don't buy one", I'll say so.