// google business profile management
You know your Google profile matters. You set it up once, and it's sat untouched ever since. Meanwhile a competitor with a worse business shows up above you when someone nearby searches, because their profile is active and yours went quiet. This is the weekly work that fixes that, run for you so you can get on with the job.
From £200/month
Free setup and your first 3 months included with any website I build.
A profile that's been left alone doesn't just sit still. It slowly works against you. Here's what I usually find when I open one up:
None of this is dramatic on its own. Together it's the difference between showing up third on the map and not showing up at all.
No secret sauce. The same work the guide tells you to do yourself, done consistently by someone who won't forget when the week gets busy.
A short update to your Google Business Profile roughly twice a week: an offer, a new job, an FAQ, a seasonal note. Small signals that tell Google you're open, active and worth ranking.
After each job or visit, the review ask goes out with your direct Google review link, the one most people never think to send. Five genuine reviews changes how you rank locally. Twenty changes who gets chosen.
I reply to what comes in, the good and the awkward. A considered reply to a three-star review builds more trust than a wall of silent five-stars.
A page answering something people near you actually type into Google, like "nail salon Dorking prices" or a question your customers keep asking. Written to rank, and to be quoted by AI search.
Forms, calls and emails wired up so we can see what your profile brought in, not guess. Details and photos kept current, hours corrected around bank holidays before they cost you a customer.
How many enquiries, where they came from, what I'm doing next. Plain English, one page, the number that matters on the first line. No dashboard to log into.
Your Google Business Profile is the free listing that puts you on Google Maps and in the local pack, that box of three businesses with stars and a map that sits at the top when someone searches for what you do nearby. It's separate from your website, and for a business that serves a town it's the most valuable spot you can own online.
What it can do: get you seen by people who are ready to book right now, show your reviews, hours and photos at the moment of decision, and send calls and directions straight to you. The profile itself is worth roughly a third of what decides your local ranking, so keeping it complete and active genuinely moves you up the map.
What it can't do: work miracles on its own, or beat a competitor who has far more reviews than you. Reviews are the biggest lever here, and there's no way around it. A handful of genuine ones with real names starts to shift where you rank. Build them steadily and you change who gets picked.
And it works with a decent website, not instead of one. Google reads your site to trust your profile, so the two need to agree on your name, address, phone and the towns you serve. A slow or vague site drags on your local ranking too. If you want the wider picture, I wrote a plain-English guide to showing up on Google Maps and one on why a business stops showing up on Google.
Profile management isn't sold on its own. It's the core of my Growth Plan, the local visibility retainer that also chases your reviews, publishes local content and reports your enquiries each month. Two tiers, one honest price each.
£200/month
£350/month
If I built your site, setup is free and your first 3 months are included with every build.
If your site was built elsewhere, there's a one-off £300 setup covering the profile rebuild, tracking and your baseline report.
Month-to-month. Cancel anytime with 30 days notice. Everything created stays yours: the profile, the content, the data.
The full breakdown, including how this sits alongside a build, lives on the Growth Plan page. Or see the whole list of services and prices.
I won't guarantee you a ranking. Nobody controls Google, and anyone selling a "get to number one" package is charging a markup for the basics on this page. Be wary of them.
What I promise is the work, done every month, a truthful report of what it produced, and an honest recommendation to stop if it isn't paying for itself. I'd rather lose the retainer than keep billing for something that isn't bringing you enquiries.
Honestly, yes. Nothing I do is secret. Post to your profile a couple of times a week, ask every happy customer for a review and send them the direct link, reply to the reviews you get, add fresh photos each month, and keep your hours and details correct. It works. The catch is that it's weekly, forever, and it's the thing that slides the moment you get busy. This service exists because most owners don't have those hours, not because the work is hard to understand.
Activity signals move within weeks: posts, fresh reviews and photos all read as a live business quickly. Ranking higher in the local pack, the little map of three businesses at the top of a local search, takes months, and it depends on your competition and how many reviews you build. I don't guarantee a position, and nobody honest will. What I do promise is the work every month and a plain report so you can see the trend from the start.
Yes. I reply to reviews as part of the monthly work, the five-star ones and the awkward ones. A thoughtful reply to a three-star review does more for trust than ten silent five-star ones. For anything sensitive I'll check the wording with you first, because it's your voice and your business on the line.
SEO usually means getting your website to rank in the normal blue-link results. This is the local half: your Google Business Profile, your reviews, and the map pack, which is where people searching "near me" actually look and book. The profile is roughly a third of what decides local ranking, and reviews change who gets the call. Your website still matters and the two work together, but for a business that serves a town, the profile is where the enquiries start.
It's part of my Growth Plan, from £200/month for the Local tier, £350/month for Local Plus. If I built your website, setup is free and your first three months are included. If your site was built elsewhere, there's a one-off £300 setup covering the profile rebuild, tracking and your baseline report. Month-to-month, 30 days notice, and everything created stays yours.
No. The profile is separate from your website, so I can manage it whichever way your site was built. The one-off £300 setup covers businesses whose sites came from elsewhere. If your site is fighting against you locally, slow or vague about where you are, I'll tell you plainly, but there's no pressure to move it.
Tell me about your business and where your customers come from. I'll come back within 24 hours with an honest read on what your Google profile needs and what it would cost.
Tell me about your businessPrefer to talk it through? Book a free 20-minute call