// website not getting enquiries
You have a website. The phone still doesn't ring. It's a horrible feeling, and a common one. The good news: "no enquiries" almost always comes down to a handful of fixable reasons, and a new website is rarely the answer. Let's work out which one is costing you the calls.
In my experience it's one of these, and often two or three at once. Read them honestly against your own site.
If almost nobody visits, no tweak to the page will help, because there's no one there to convert. A new domain starts with no reviews, no history, and no reason for Google to rank it above the business down the road that's been collecting five-star reviews since 2019. If you're sitting on page 5 for “plumber Woking” or “nail salon Dorking”, that's a visibility problem, and it's the one people most often mistake for a bad website.
Most of your visitors are on a phone, on mobile data. A slow site loses them before the page even loads, and you never know they were there. One client site I rebuilt went from 8.4 seconds to 0.8 seconds. Speed also feeds Google ranking, so a slow site tends to get found less and convert less at the same time. It's a quiet leak that costs you the exact people who were ready to act.
The design is lovely and the copy is a wall of “we”. We're passionate, we're established, we pride ourselves. People don't get in touch because you're passionate. They get in touch because they can see you'll solve their specific problem, at a price they can live with, and that you're real. No prices, no photos of actual work, no reviews with real names: doubt fills the gap, and doubt doesn't enquire.
Walk your homepage as if you'd never seen it. What's the one thing you want a visitor to do, and is it obvious? If “Call”, “Email”, “Book” and “Follow” all shout equally, the brain picks the easiest option of all: leave. A phone number you have to hunt for, a form with twelve fields, a contact route buried in the footer. Each one is a small reason to give up, and they add up fast.
Here's the one that underpins all the others. If nothing measures your forms, calls and emails, you can't tell whether the problem is traffic or conversion, and you can't tell whether anything you change helps. “No enquiries” might mean two a month you're forgetting, or genuinely zero. Until it's tracked, every fix is a guess, and guessing is expensive.
I've written the conversion side up in more detail in why nobody is getting in touch, with a self-audit you can run on your own site today.
The reason it matters which problem you have: the fixes cost wildly different amounts, and the wrong one wastes your money. Here's how the reasons above map to what to do.
You need the ongoing work of getting found and chosen locally: a proper Google Business Profile, reviews chased for you, content that answers what people search, and a monthly report of what it produced. That's the Growth Plan, from £200/month, and the first 3 months are included with every website I build. No AI builder generates this. It's weekly human work.
You don't need a rebuild for this, you need the leak plugged. Website Rescue is £40/hour to fix an existing slow or broken site: speed, mobile, the things stopping people acting. If you're also paying to send visitors to a slow page, read running ads to a slow website first.
If the copy is all about you and there's no proof, that's often a targeted copy fix, not a new site. But if the site is old, locked-down or beyond patching, a proper rebuild earns its keep. A brochure website starts at £900: fast, SEO-sound, easy to update, and owned outright. Not sure a rebuild is worth it? I'll tell you if it isn't.
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If you sent me your link right now, this is roughly the order I'd go in. Is anyone visiting at all, or is this a traffic problem hiding as a website one? How fast does it load on a phone, on mobile data, not on your office wifi? Is there one obvious thing to do on the homepage, or five competing ones? Does anything on the page prove you're real and good: prices, real photos, a review with a name? And can I even see how many enquiries you get today, or is nothing tracked?
Most sites fail two or three of those. Each one is a fixable leak, not a reason to start over. I'd rather tell you your site is fine and you need visibility than sell you a rebuild you don't need.
So send me the link. Tell me about it here and I'll give you an honest read on where it's losing people, and whether it's a quick fix or a bigger job. Within 24 hours, at no cost, no pitch attached.
There's no fixed number, and anyone who quotes you one is guessing. It depends on your trade, how many people search for what you do locally, and how ready to buy they are when they land. What matters more is the direction: if you're getting website visitors and zero enquiries, that's a signal something's leaking, not a slow month. The first job is to stop guessing. Wire up tracking on every form, call and email so you can see how many enquiries you get today, then you have a real number to improve.
These are two different problems with two different fixes, so work out which you have first. Open your analytics. If almost nobody is visiting, that's a visibility problem: SEO, local search, reviews, being findable at all. No amount of tweaking the page helps until people arrive. If people are visiting and still not getting in touch, that's a conversion problem on the site itself: the copy, the trust, the clarity, or the friction in your contact route. Same symptom, opposite fixes.
Usually you don't need a new one. When enquiries are flat, the instinct is to blow it all up and rebuild, but most of the time the design is fine and it's the clarity, copy, trust and friction that need targeted work. Those are cheaper and faster than a fresh build. The exception is a site that's genuinely broken or so slow it bleeds visitors, or one you can't edit at all. That's when a rebuild pays off. Send me the link and I'll tell you honestly which camp you're in.
It comes down to one of five things: nobody finds it (a new domain with no reviews and no local presence sits on page 5 of Google), it's too slow (a slow site loses mobile visitors before the page even loads), it says nothing (no prices, no proof, copy that's all about you), there's no clear next step (the contact route is weak or buried), or it's untracked so you can't tell what's happening. The fix depends on which one it is, and it's often more than one.
Check your analytics. If you have Google Analytics or your builder's built-in stats, look at visitors over the last 30 days. If you have no analytics at all, that's the first thing to fix, because right now you're flying blind. Once you can see traffic, you'll know whether your problem is getting people to the site or getting them to act once they're there.
Yes, and it's one of the most common hidden causes. Most of your visitors are on a phone, on mobile data, and they leave a slow page before it finishes loading. You never even know they were there. One client site I rebuilt went from 8.4 seconds to 0.8 seconds to load. Speed also feeds Google ranking, so a slow site is often getting found less and converting less at the same time.
Send me your website and a line about your business. I'll come back within 24 hours with an honest read on what's losing you enquiries, and what it would take to fix it.